With over 1.5 million nonprofits in the U.S. alone, there is a lot of competition out there for funding.
How do you differentiate your nonprofit in such a saturated field?
By building trust.
A high percentage of nonprofit funding in America comes from individual giving.
When a person decides to part with their hard earned money, they want to support a cause they care about and whose values align with their own. They want to know that their donation will make a difference. They want to feel assured that you will not to squander that money.
Successful brand awareness campaigns can offer more awareness of your nonprofit, build trust with your audience, and make it easier for you to attract donors, partners, and more.
In this article Latasha Doyle, gives some great advice on how to create a successful brand recognition campaign and what metrics or KPIs to use to measure its success.