Brand identity is an important element in creating a successful fundraising campaign. A memorable logo and consistent branding help donors more readily identify and distinguish your fundraiser from the all rest, which inevitably leads to more donations. Bread for the City’s Holiday Helpings and Building on Good Hope Campaigns are perfect examples of the effectiveness of brand recognition.
When we began this project with Bread, the first step was to create brand recognition for Bread’s Corporate Partnership Program with a logo that fit in with the organization’s overall aesthetic. We also created badges for the different levels of sponsorship that differentiated the program from Bread’s other initiatives. Once the brand was set, the print materials and webpage design fell into place very quickly.
The final piece of the puzzle was to add the new Corporate Partnership Program webpage to Bread’s website. Sabra developed Bread’s website over 6 years ago and over the years we have added many features and updates in order to incorporate the changing needs of a growing organization, so adding new functionality like the Corporate Partnership webpage was fast and easy.
That’s the beauty of our long term partnership with Bread for the City. After working together for so many years, our designers have Bread’s aesthetic on lock and our developers know their website inside and out, which makes projects like this one, efficient and worry-free.
Click on the buttons below to learn more about Bread for the City and their Corporate Partnership Program.